Welcome to the Industry Leadership Resource Site.

Our mission is to lead the beverage industry by supporting our customers in real-time as they navigate today’s market challenges. Our commitment includes the seamless execution of large national events, such as the National Restaurant Show and NACS, ensuring excellence and brand integrity at every touchpoint. We are dedicated to acting as a vital resource for our internal associates as they represent The Coca-Cola Company at customer trade conferences. By providing tools and resources, we empower our associates to consistently execute industry and customer events while upholding the Coca-Cola brand.